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9 steps to build a qualified Twitter following
New data this week shows that 51% of US companies have a Twitter presence. Most of those that embarked on the Twitter land grab in the last few years have focused primarily on building up as large a...
View ArticleThe Value of Social Data to Storytelling
Thanks to Steve Olenski for tuning me into a recent white paper released by Bazaarvoice called “Chief customer advocate: How social data elevates CMOs”. The paper focuses on how the mountain of data...
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